Drury Primary School

Readers are important to the authors or What
successful authors talk about their fans in almost reverential tones, as they should. A loyal readership who returns to the book publishing again, after, is the real key to successful long-term issue. Savvy authors are working diligently to produce important work will continue to please their audience, but many of them have also communicate directly with their fans. Author web sites are popular, some are very rich product.

Fauzia Burke is the founder and president of FSB Associates, http://www.fsbassciates.com. His company specializes in advertising using the websites and author.

We asked Fauzia: What is the most unusual advertising program that you've \ 'developed? "We are proud of our ability to harness the power of the Web to authors and their books, and we are particularly committed to the online presence suited to the project.

Examples: "Our website Doug Stanton In Harm's Way goes beyond words and images to include audio interviews with survivors of the sinking of USS Indianapolis in 1945, the video clips from Operation Rescue sea, and a discussion forum. Our campaign has presented the book to many audiences, veterinarians Second World War, history, college and high school students.

"For Christopher Rice supernatural thriller density of souls, we used the animation and graphics to create an online meeting place that echoes the strange atmosphere of the book, adding exclusive material, like a virtual directory School of New Orleans high history and background history on characters. We've even helped to promote the appearance of Chris \ 'on MTV \' s real world.

"We used cutting edge animated cards on our site by Rick Atkinson Pulitzer Prize winner an army at dawn, to illustrate critical points in the Allied assault at the hands of the Germans in North Africa in 1942-43 . Animation allows you to live out our website for Blue Latitudes Tony Horwitz combines a chart that traces the voyages of Captain Cook with extracts from relevant passages in the book.

"But we do not use bells and whistles for their own good. Our new site for Mitch Albom The Five People you meet in heaven has called for a simpler approach that allows the story of hot and wonderful writing from the scene. Because it's the kind of book people love to share, there is an e-postcard that fans can send their friends. There are teaching guides, and group reading and a Q & A with Mitch. And for the Spanish edition of the book, we created a site in Spanish that will help broaden the audience even more.

"For all these books, we also conducted campaigns to word-of-mouth to attract attention, site traffic and media coverage. Ultimately, these coordinated efforts produced the most satisfactory of all results - sales. "

Author of numerous Web sites are just a few windows whose main objective is to sell books. Others have a much more intimate, inviting visitors to "Come inside and meet me. Stay and chat. "With all the other pressures on their time, why do successful authors bother to answer fan e-mail, or posting responses on bulletin boards on their websites, and constantly put their level information on their new project or if they will be appearing?

Nicholas Sparks www.nicholassparks.com, whose first book, The Notebook set a new standard for romance, answered the question: You interact with your fans more than many authors do. Your site is very interactive with message boards and e-mail address for fans to join. Why did you approach this? "People have so many questions about my novels, or you want to know about me, and there are many \ 's of misinformation out there. I wanted to get the right answers put in place where readers can easily access them. The website is a way to make sure that the truth is out there. For example, the question, Where did I come.